Responsibilities

• Set up and maintain conversion tracking across Google Ads and Meta Ads, aligned to each client’s funnel and goals
• Implement and manage tracking through Google Tag Manager, GA4, Meta Pixel, and Conversion APIs
• Audit existing tracking and attribution, identify gaps, and fix issues that lead to missing or inflated data
• Configure events, parameters, custom conversions, offline conversions, and CRM-based signals where needed, with clear documentation
• Troubleshoot discrepancies between ad platforms, analytics, and CRM data sources, then resolve root causes
• Ensure conversion tracking and reporting alignment within HubSpot, including validating HubSpot reports against Meta Ads and Google Ads performance data
• Participate in client-facing meetings when required to guide clients on tracking setup, attribution logic, and reporting clarity
• Support the performance team with reliable measurement foundations so optimisation is based on truth, not noise

Requirements

• Strong practical experience with GTM, GA4, Google Ads conversions, and Meta Pixel implementations
• Comfortable working with Conversion API setups and diagnosing event match quality issues
• Confident auditing tracking end to end, from tag firing to event parameters to platform level attribution
• Able to communicate findings clearly, including what changed, why it mattered, and what to watch next
• A meticulous approach, you enjoy clean systems, structured naming, and removing tracking ambiguity
• Ability to track projects and campaigns effectively through Monday.com
• Availability during EST working hours