Responsibilities for managing Google Ads end to end, turning performance signals into weekly business decisions, and owning test-driven growth with cross-functional partners.

• Responsibilities: Own day-to-day Google Ads execution, optimization, pacing, and performance.
• Responsibilities: Manage campaign structure, search intent, Performance Max logic, query quality, negative keywords, conversion actions, and budget allocation.
• Responsibilities: Translate Google performance into clear weekly business recommendations.
• Responsibilities: Partner with CRO/Data-Rails to verify whether Google signal is trustworthy enough to scale.
• Responsibilities: Partner with landing page, intake, creative, and content owners to identify what channel data says about customer intent and conversion friction.
• Responsibilities: Partner with finance and growth leadership to recommend weekly spend posture based on CAC, CVR, headroom, and signal confidence.
• Responsibilities: Partner with agencies where relevant, while keeping Eden as the owner of performance truth and channel direction.
• Responsibilities: Build a clear test roadmap for Google: what we are testing, why it matters, what decision it will drive, and what happens next.
• Responsibilities: Surface risks early when performance is being distorted by broken tracking, poor event quality, funnel friction, offer mismatch, or weak creative.
• Responsibilities: Contribute to the weekly growth operating rhythm by bringing clear updates, decisions, blockers, and learnings.

• Requirements: Deep hands-on Google Ads experience in ecommerce, DTC, telehealth, healthcare, subscriptions, regulated categories, or high-consideration consumer products.
• Requirements: Strong command of Search, Performance Max, conversion actions, attribution caveats, account structure, campaign pacing, and CAC management.
• Requirements: Ability to operate inside messy environments where channel performance is affected by funnel, signal, creative, offer, and operational factors.
• Requirements: Strong business judgment, not just media-buying skill.
• Requirements: Comfort working cross-functionally with growth leadership, finance, CRO, data, creative, lifecycle, and agency partners.
• Requirements: Ability to explain performance in plain English and turn analysis into decisions.
• Requirements: Strong bias toward ownership: you do not wait for perfect reporting before forming a clear recommendation.

• Nice-to-have: You can manage the account yourself and also explain what the account means for the broader growth system.
• Nice-to-have: You understand that Google is both an acquisition channel and a source of market/customer signal.
• Nice-to-have: You know when CAC is a channel problem, a funnel problem, a tracking problem, or an offer problem.
• Nice-to-have: You can pressure-test agency recommendations without needing to replace every agency function yourself.
• Nice-to-have: You can help leadership decide what to do this week, not just report what happened last week.

• Benefits: competitive compensation
• Benefits: professional growth opportunities
• Benefits: equal-opportunity employer