Responsibilities

• Plan, create, and manage Google Ads campaigns for multiple service lines and locations (Search, Display, and remarketing)
• Conduct keyword research and write thoughtful, compliant ad copy aligned with pediatric therapy and education services
• Optimize campaigns for conversions, cost efficiency, and geographic targeting
• Monitor performance using Google Ads, GA4, and conversion tracking
• Update and optimize website content and landing pages to improve user experience and conversion rates
• Ensure content is consistent with our brand voice: empathetic, professional, and familycentered
• Collaborate with leadership, clinical, and admissions teams to align messaging with services and growth goals
• Support SEO best practices across web content (headers, metadata, page structure)
• Recommend opportunities to improve visibility, accessibility, and digital engagement

Requirements

• Bachelor's degree in marketing, communications, or related field
• Proven experience managing Google Ads campaigns
• Experience updating and maintaining websites (WordPress or similar CMS)
• Strong copywriting and content editing skills
• Understanding of SEO, user experience, and conversion optimization
• Ability to analyze performance data and translate it into actionable insights
• Excellent communication skills and attention to detail
• Passion for neurodiversity, child development, and inclusive care

Preferred

• Google Ads Certification
• Experience in social media and marketing, preferably in healthcare, education, or nonprofit sectors
• Familiarity with GA4, Tag Manager, and accessibility best practices
• Experience managing multiple brands or locations under one organization

Benefits

• Health, dental, vision, and life insurance
• PTO and paid holidays
• 401(k) with generous company match
• Professional development days
• Structured onboarding