Company Description

Forge Digital Marketing specializes in empowering direct-to-consumer (DTC) e-commerce brands, particularly in health, wellness, and regulated markets, to achieve scalable growth. Using a proven results-driven framework, Forge designs tailored strategies to help clients optimize platforms like Shopify and WooCommerce, enhance SEO, execute targeted digital advertising campaigns, and improve customer loyalty through automated solutions. With a deep focus on data-driven decision-making, Forge helps brands grow customer acquisition, improve conversions, and drive retention. Join a team committed to building measurable, compliant, and thriving e-commerce solutions.

Role Description

This is a remote, contract role for a Google Ads Strategist. The Google Ads Strategist will be responsible for developing, implementing, and optimizing Google Ads campaigns to drive results for DTC e-commerce clients. Day-to-day tasks include keyword research, campaign set-up, budget management, ad copy creation, performance analysis, and generating data-driven reports. Collaboration with the marketing team will also be essential to support cross-channel strategies and maximize customer acquisition and ROI.

Qualifications

• Experience in Google Ads management, including campaign setup, optimization, and performance tracking
• Proficiency in keyword research, bid strategy implementation, and audience targeting
• Strong skills in data analysis, A/B testing, and reporting to optimize ad performance
• Understanding of performance-based marketing, including conversion rate optimization (CRO) and ROI tracking
• Familiarity with e-commerce platforms like Shopify or WooCommerce and their interaction with Google Ads
• Creative skills for writing engaging ad copy and creating compelling campaigns
• Excellent organizational and time management abilities, with the capability to work independently in a remote setting
• Experience in health, wellness, or regulated markets and knowledge of programmatic advertising is a plus

DO NOT APPLY IF YOU'RE ONLY EXPERIENCED IN LOCAL SEO.