Responsibilities

• Run recurring mini-audits (weekly/bi-weekly) across a portfolio of high-spend ecommerce accounts, reviewing budget allocation, campaign structure, bidding strategy, and creative/feed health
• Identify misallocated spend, underperforming segments, zero-conversion waste, and missed reallocation opportunities
• Flag account risks before they become client-facing problems
• Determine when an account should pivot toward scale (expanding budget, testing new campaign types, broadening targeting) versus efficiency (tightening targeting, cutting waste, protecting margin)
• Evaluate the account holistically across the full campaign mix rather than judging individual campaigns in isolation — understanding how Search, PMax, Shopping, and Demand Gen interact and support one another before recommending changes
• Push accounts toward genuine new customer acquisition rather than allowing performance to lean on easy, low-effort conversions from branded search terms
• Set quarter-over-quarter and month-over-month strategic priorities for each account
• Advise on Search, PMax, Shopping, and Demand Gen strategy specifically, including channel mix and budget shifts between them
• Monitor daily pacing towards goals, and work with the media buyer to pivot when needed.
• Delegate reporting, data pulls, and routine optimization tasks to Media Buyer(s), reviewing their output rather than producing it yourself

Requirements

• 6+ years managing Google Ads for ecommerce accounts, including meaningful experience at high monthly spend levels ($500k+/month)
• 1+ years of client facing experience, co-presenting on calls and communicating effectively with clients
• Deep, current expertise across Search, Performance Max, Shopping, and Demand Gen
• Track record of making scale-vs-efficiency tradeoff calls under real budget and margin pressure
• Ability to assess account performance holistically — reading a full campaign portfolio rather than optimizing individual campaigns in a vacuum
• Strong bias toward new customer acquisition, with a critical eye for accounts that look healthy on paper but are propped up by branded search conversions
• Experience reviewing or auditing someone else’s account work, not just building your own
• Comfort delegating and managing a Media Buyer’s day-to-day workload without micromanaging
• Strong grasp of attribution concepts (click vs. view-through, multi-touch models) and how they affect strategic decisions
• Sharp, structured communicator — able to explain "why" behind a strategic call to both a media buyer and a client

Preferred

• Experience with Windsor.ai, NorthBeam, or similar cross-account reporting/attribution tools
• Agency background managing a portfolio of brands rather than a single in-house account
• Experience building or reviewing client-facing audit decks

Benefits

• Full-time W-2 employees are eligible for company-sponsored medical coverage, with LDX covering 100% of the employee-only premium. Dental and vision coverage are also available, along with employer-paid basic life and long-term disability insurance. Benefits begin after a 60-day waiting period and are administered through ADP TotalSource.