Google Ads Specialist (Search & LSA) at Digital Kings Networking | Charlotte, NC

Digital Kings Networking

Google Ads Specialist (Search & LSA)

Charlotte, NC (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end Google Ads and Local Services Ads campaigns for local service clients, with structured targeting, continuous optimization, and data-driven decisions to improve CPL, conversion rate, and lead quality.

Own end-to-end campaign setup, optimization, and scaling across service types, locations, and keyword intents
Must-have: Proven Google Ads (Search) and Local Services Ads experience with conversion tracking
Standout: Ability to align ads with landing pages for maximum conversion performance

Job Description

Responsibilities

Build and manage Google Search campaigns targeting high-intent keywords
Set up, optimize, and maintain Local Services Ads (LSAs)
Structure campaigns by: Service type, Location targeting, Keyword intent
Continuously optimize for: CPL, Conversion rate, Lead quality
Manage budgets and scale campaigns based on performance
Monitor and improve call tracking, form tracking, and attribution
Perform keyword research using SEMrush and SpyFu
Write and test ad copy focused on conversion and intent
Align ads with landing pages for maximum conversion performance
Understand basic on-page SEO principles to support campaign performance

Requirements

Proven experience managing Google Ads campaigns (Search required)
Experience with Local Services Ads (LSA)
Ability to walk through your campaign strategy step-by-step
Strong understanding of: Keyword intent
Strong understanding of: Ad structure
Strong understanding of: Conversion tracking
Strong understanding of: Lead generation strategy
Experience with tools like: SEMrush
Experience with tools like: SpyFu
Experience with tools like: Google Analytics
Experience with tools like: Google Tag Manager
Ability to analyze data and make performance-driven decisions

Preferred

Experience running ads for local service-based businesses (roofing, HVAC, landscaping, etc.)
Strong focus on lead quality and ROI—not just traffic
Understanding of how Google Ads and SEO work together
Ability to identify issues quickly and implement solutions
Confidence communicating performance and strategy with clients

Digital Kings Networking

Digital Kings Networking is a client-first digital marketing and SEO partner with 20+ years of experience. In a fast-changing web, our team’s breadth makes us highly adaptable across SEO, web design, social media management, directory listings, and reputation monitoring—delivered under one roof and tailored to your goals, whether you’re just starting or scaling. We back our work with a results guarantee and flexible, no-contract engagement. Most importantly, you work directly with our owners throughout the process—so you’re never treated like a number, just a partner focused on measurable growth.

Founded in 2020

Charlotte, North Carolina, USA

22 employees (8 in marketing)

www.digitalkingsnetworking.com