Google Ads Specialist

Anaheim, CA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid performance by managing Google Ads, tracking, and testing to scale high‑intent lead generation.

  • Own campaigns and testing from scratch to optimize speed and learning.
  • Must-have: 3-5+ years with Google Analytics, Google Ads, and GTM.
  • Standout: Strategic ownership with a roadmap for testing, budget, and funnel improvements.

Job Description

Responsibilities

  • Manage and optimize Google Ads with a focus on data accuracy, tracking, and backend performance
  • Build campaigns, ad groups, and keyword structures designed for speed testing and rapid iteration
  • Set up and troubleshoot GA4 + GTM conversion tracking and attribution
  • Optimize landing pages for conversion rate, clarity, and load speed
  • Monitor ad spend, pacing, and CPL targets to ensure efficient scaling
  • Run structured A/B tests across ads, landing pages, and audiences
  • Analyze performance trends and identify what’s actually driving results
  • Build dashboards and reporting that give leadership clear visibility
  • Strategic Ownership: Develop a testing roadmap for campaigns and landing pages
  • Strategic Ownership: Identify scaling opportunities based on performance and lead quality
Express Capital logo

Express Capital

Express Capital is a direct lender and specializes in working capital and equipment loans to contractors and small business throughout the United States. Our experienced and highly trained team can service all of your financial needs without the hassle.Being a privately owned company, we are big enough to provide various capital funding options and small enough to care for each individual business situation to help achieve your desired growth.

Founded in 2013
Anaheim, California, USA
46 employees (3 in marketing)

Traffic Signals

Monthly Visitors
18.8K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
26.3%
Direct
50.2%
Referral
5.8%
Social
16.2%
Paid
1.4%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
3 (7% of company)