Google Ads Paid Media Specialist at HURRDAT LLC | Omaha, NE

HURRDAT LLC

Google Ads Paid Media Specialist

Omaha, NE (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid search across Google Ads and Demand Gen, shaping strategy, spend, and optimization to meet CPQL and lead goals for a multi‑campaign book of business.

Campaign Ownership: Manage geo targeting, match types, negative keywords, and search-term optimization to improve targeting efficiency and lead quality.
Execution & Optimization: Lead bids, budgets, ad copy, landing-pages alignment, and ongoing performance improvements toward efficiency goals.
Reporting & Learning: Translate data into actionable client insights, present findings, and stay ahead with platform updates and industry trends.

Job Description

Plan, build, and manage paid search campaigns across Google Ads — including Search, Performance Max, and Demand Gen — with full ownership of strategy, execution, and performance outcomes across a book of business.
Develop and execute keyword strategy, including match type management, negative keyword development, and ongoing search term analysis to improve targeting efficiency and lead quality.
Monitor, analyze, and optimize campaign performance on a regular basis — adjusting bids, budgets, ad copy, and targeting to consistently improve against cost-per-lead and conversion goals.
Collaborate with internal teams — including creative, analytics, and account management — to align on campaign objectives, landing page strategy, and conversion tracking.
Manage campaign budgets accurately and efficiently, ensuring proper pacing, allocation across campaigns, and spend accountability at scale.
Prepare and present performance reports and strategic recommendations to clients, translating data into clear insights and actionable next steps.
Stay current on Google Ads platform updates, industry trends, and best practices to proactively identify opportunities and maintain a competitive edge for clients.

Proven track record of directly managing $150,000–$300,000+ in monthly paid-search budget (Search, Performance Max, and Demand Gen under direct ownership), with demonstrated pacing, allocation, and efficiency discipline at that scale.
Deep command of geo-targeting structures, match-type strategy, negative-keyword management, and search-term-driven optimization.
Strong understanding of Google Ads audience tools, targeting options, and platform policies as they apply to performance campaigns.
Proven ability to optimize toward cost-per-qualified-lead (CPQL) and downstream conversion volume, not raw form-fills.

Experience in regulated or sensitive verticals (healthcare, housing, finance, legal).
Lead-generation or local-services category experience.
Candidates will be required to pass a pre-employment background check.