Responsibilities

• manage end-to-end Google Ads campaigns, including keyword research, ad creation, audience targeting, bidding strategies, and ongoing optimization to meet performance goals.
• Day-to-day responsibilities include monitoring campaign performance, analyzing key metrics, identifying trends, and implementing conversion rate optimization tactics across landing pages and funnels.
• The role involves setting up and maintaining tracking using web analytics tools, creating performance reports, and translating complex data into clear, actionable recommendations.
• The specialist will collaborate with marketing, design, and sales stakeholders to align campaigns with business objectives, test new initiatives, and ensure that advertising investments drive sustainable, profitable growth.
• This is a contract, hybrid Google Ads & Conversion Specialist role based in Miami, FL, with the flexibility to work both on-site and from home.
• Work Location: Hybrid remote in Miami, FL 33133

Requirements

• Strong analytical skills with the ability to interpret data, identify patterns, and make evidence-based optimization decisions.
• Hands-on experience with conversion optimization and data conversion techniques to improve lead quality and sales outcomes.
• Proficiency in web analytics tools (e.g., Google Analytics, GA4, Tag Manager) to set up tracking, measure performance, and attribute results accurately.
• Effective written and verbal communication skills to present findings, explain complex metrics, and collaborate with cross-functional teams.
• Proven track record managing and optimizing Google Ads campaigns, including search, display, and remarketing.
• Experience with A/B testing, landing page optimization, and funnel analysis in performance-driven environments.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced setting.

Preferred

• Familiarity with CRM and marketing automation platforms is a plus.