Responsibilities

• Manages the Marketing Department Staff
• Manages the department budget and incorporates cost-saving ideas.
• Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization
• Lead marketing communications through digital marketing, social media, mobile marketing, and CRM to build brand awareness, reach new consumers, and increase order frequency.
• Leverage customer insights, competitive analysis, and market trend data to meet changing market and competitive conditions.
• Work with the Sales team in designing strategies for supporting sales efforts via traditional and digital marketing programs.
• Keep the brand’s product offerings relevant by continuously reviewing ingredients, product formulations and trends in collaboration with the product development team.
• Identify, develop and implement process improvements within the marketing function and build and grow the marketing team to support business growth.
• Develop and oversee all direct-to-consumer (DTC) marketing initiatives, including online sales, tasting room promotions & expansions, and Marketing programs.

Requirements

• Bachelor’s Degree: MBA preferred
• A minimum of five (5) years related marketing experience
• Experience in Cider, Beer and Spirits preferred
• Outstanding leadership qualities with the ability to motivate others
• A track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality
• Public Relations experience with existing relationships
• Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies.
• Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one’s sleeves and be a self-starter.

Nice to Have

• MBA preferred
• Experience in Cider, Beer and Spirits preferred
• Public Relations experience with existing relationships
• Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies.

Benefits

• Health Care Coverage
• Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered
• Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
• Monthly Wellness Allowance
• $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks
• Paid Time Off
• 10 days of PTO annually, accrued from your start date
• Company Holidays
• 11 paid holidays each year
• Cider & Beer Allotments
• Monthly product perks to enjoy our craft beverages
• 401(k) Retirement Plan
• Eligibility begins after 90 days
• 100% match on the first 3%, and 50% match on the next 3% after one year of employment