Responsibilities

• Leads the go‑to‑market strategy for the Elan Financial Services Credit Card business, delivering customer‑centric, multi‑channel marketing programs that drive client engagement, customer growth, and new account acquisition.
• Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution.
• Manages a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing.
• Applies segment‑specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners.

Requirements

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law