Responsibilities

• Architect compelling, scalable content and positioning strategies tailored for diverse vertical industries.
• Lead the creation and delivery of commercial narratives that support go-to-market sales plays.
• Translate industry and consumer insights into B2B content, best practices, and playbooks that inspire clients and drive growth.
• Develop persuasive points of view, briefs, and industry reports to inform and elevate client and internal discussions.
• Deliver timely, relevant content addressing market trends, opportunities, and current events for cross-functional teams and marketing activations.
• Partner with Product and Marketing to build sales narratives, enable new solutions, and drive content adoption.
• Conduct needs analyses to support vertical or horizontal pipeline planning and commercialization roadmaps.
• Create enablement tools—industry decks, battle cards, pitches, and more—for go-to-market teams.
• Analyze and synthesize market shifts, competitive strategies, and technology trends across industries.
• Track and report on hot topics, disruptions, and emerging opportunities for internal distribution and external engagement.

Requirements

• 10+ years shaping content, strategy, or go-to-market approaches for brands, agencies, or platforms.
• Demonstrated expertise in advertising, media, and data analytics, and industry measurement.
• Deep knowledge of retail industry, performance marketing, and lower funnel solutions.
• Proven leadership in large-scale, cross-functional projects and team environments.
• Strategic, data-driven storyteller with strong operational rigor and clear communication skills.
• Comfortable using AI and new technologies to drive personalized, scalable content solutions.
• Bachelor’s/Master’s in Business, Marketing, Strategy, or equivalent.
• Exceptional written, verbal, and presentation skills; adept at influencing and educating diverse teams and clients.

Nice to Have

Benefits

• Flexibility: Enjoy a culture built on trust, inclusion, and support, with the freedom to work where you do your best.