Go-to-Market Strategy & Activation Senior Manager

Responsibilities

• Build the go-to-market function from the ground up, including the standards, playbooks, and ways of working that sector teams will use to scale offerings.
• Lead the development of GTM strategies and produce the plan templates, checklists, and launch toolkits needed to bring priority products and solutions to market.
• Help define priority markets and customers, positioning and differentiation, routes to market, sales and channel strategy, and launch approach.
• Drive sales and channel readiness, and resolve gaps, dependencies, approvals, and barriers to market entry.
• Identify sector owners and partner with them to orchestrate the capabilities needed to bring offerings to market.
• Enable sector and sales teams to effectively position and sell offerings.
• Find opportunities for cross-sector promotion and expansion after launch.

Requirements

• 8+ years of experience in sales, channel partnerships, marketing, or related commercial roles in enterprise software
• Experience across multiple routes to market including direct and partner-led motions
• Experience developing and translating go-to-market strategies into actionable plans, including market entry, launch, growth, or scale
• Experience operating in, or closely alongside, quota- and pipeline-driven environments
• Experience building go-to-market frameworks, plans, or playbooks that can be applied across offerings and markets
• Knowledge of sales motions, customer acquisition, and B2B sales cycles
• Ability to influence and collaborate across a matrixed organization without direct authority
• Bachelor’s degree
• Due to the nature of work performed within this facility, U.S. citizenship is required.

Preferred

• Experience across multiple GTM models, SaaS, or subscription-based offerings
• Experience working with or selling to U.S. government customers

Benefits

• health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care.
• Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values.