Go-to-Market Strategist

USA (On-site)

Salary Not AvailableMid Level5+ years exp

Posted 1 day ago

Job Summary

Own conference and webinar execution, content stewardship, and sales enablement while coordinating cross‑functional workstreams to drive pipeline and revenue.

  • ownership of end‑to‑end event operations and cross‑functional coordination
  • sales enablement and content management to keep materials aligned with offerings

Job Description

Responsibilities

  • Own conference and trade show execution support and contracting for the sales organization, including booth scheduling, demo calendars, and on-site meeting coordination; order, ship, and return of marketing materials and content (displays, swag, whitepapers, FAQs, etc.); lead handoff processes aligned to sales pipelines; post event follow‑up support to ensure opportunities are tracked and progressed; serve as the primary coordination point between Sales, vendors, and other key stakeholders to ensure conferences are executed in direct support of revenue goals.
  • Webinar Scheduling & Management: manage the end-to-end execution of sales‑driven webinars, including scheduling, registration setup, speaker coordination, calendar management for sales participants and presenters (internal and external), operational support during live sessions, and ensuring webinar outputs (recordings, decks, FAQs) are organized and made available for Sales to use following each event.
  • Go-to-Market Content Management: manage and curate sales-facing and other go-to-market materials, including pitch decks, one pagers, solution overviews, and FAQs; case studies and proof points requested by the field; maintain a centralized, well organized content repository so sales teams can quickly find and use approved materials; ensure content reflects current offerings, pricing structures, and operational capabilities.
  • Sales Enablement & Operational Alignment: act as a bridge between sales, operations, and product stakeholders to keep go to market activities aligned with roadmap expectations; support launch coordination for new offerings and updating sales materials tied to roadmap and/or operational changes; track enablement activities and identify opportunities to reduce friction in sales workflows.
  • Website Maintenance: maintain and update the corporate website (www.clinicalink.com) in WordPress using Elementor, including page edits, content updates, and layout/design changes; manage the website's integration with Salesforce Account Engagement (Pardot) to ensure accurate lead capture, form routing, and marketing automation; monitor site performance and troubleshoot issues, coordinating with IT as needed to maintain consistent uptime and functionality.

Requirements

  • Bachelor’s degree or equivalent experience required, including 5 years of real-world experience.
  • Experience supporting sales organizations, revenue operations, sales enablement, or commercial execution roles.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Exceptional verbal and written communication and the ability to talk to varying levels of internal and external personnel.
  • Proven ability to coordinate cross functional stakeholders with minimal oversight.
  • High attention to detail and a bias toward execution and follow-through.
  • Comfortable working directly with sales leadership and field teams.
  • Experience using WordPress and Elementor.
Clinical Ink logo

Clinical Ink

3.4 Glassdoor

Clinical ink is the global life science company that brings data, technology, and patient-centric research together. Our deep therapeutic-area expertise, coupled with Direct Data Capture, eCOA, eConsent, telehealth, neurocognitive testing, and digital biomarkers advancements, drive the industry standard for data precision and usher in a new generation of clinical trials. By harnessing digital data, we power sponsors, CROs, researchers, and patients to recenter decentralized trials and rewrite the clinical development experience.

Founded in 2006
Winston-Salem, North Carolina, USA
346 employees (16 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$35M
Last Raise
$5.3M
Series Unknown

Funding History

  • Dec 2020
    Series Unknown
  • May 2018
    Debt Financing
  • May 2018
    Private Equity • $5.3M

Traffic Signals

Monthly Visitors
34.2K
Traffic Source Mix
Search
5.1%
Direct
72.3%
Referral
18.2%
Social
0.3%
Paid
0%

Headcount Trend

Current headcount: ~346

Recent News

Clinical Ink logo

Go-to-Market Strategist

Clinical Ink · USA · On-site