Responsibilities

• Execute all consumer-facing marketing efforts and brand messages of Shimano brands
• Support global marketing promotions and creative requests
• Manage content flow of internal systems: Salsify, Brand Folder, frame IO, and Monday
• Develop and manage Go-To-Market boards and planning
• Implement solutions that meet marketing strategies from concept to completion
• Develop and manage the content map that displays existing content assets and highlights content needs
• Execute the creative development process, from brief review to production and use.
• Effectively execute the brands' positioning, identity, and marketing messages.
• Collaborate with product team, marketing team, and outside vendors to ensure product positioning and messages are aligned with corporate strategy and brand identity.
• Review work performed to ensure consistency across all media channels.

Requirements

• 5 - 7 years of prior experience in a marketing position is required.
• Bachelor's degree in Marketing or equivalent experience
• Industry and fishing knowledge and skills preferred.
• Ability to demonstrate and explain product technologies, features, and benefits.
• Detailed knowledge of digital and traditional marketing, advertising, and promotion.
• Strong creative skills, problem-solving skills, and presentation skills.
• Ability to manage others, both internal and contract employees, to accomplish detailed tasks on time and within budget.
• Exceptional time management and planning skills.
• Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
• Ability to work without direct supervision.

Preferred

• Industry and fishing knowledge and skills preferred.
• Photography and videography experience and skills preferred.

Benefits

• We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more.