Responsibilities

• Develop complete go-to-market strategies for target markets, including marketing, sales, channel strategy, pricing, cost planning, launch timeline, and cross-functional execution plans.
• Conduct in-depth market research on consumer needs, category trends, competitor activity, pricing structure, sales channels, and local market dynamics.
• Define localized product positioning and competitive strategy based on target market conditions, consumer pain points, and channel characteristics.
• Lead product launch planning and execution from 0 to 1, ensuring products are launched on schedule and aligned with sales, revenue, profit, and market share goals.
• Coordinate cross-functional resources across product, R&D, supply chain, marketing, sales, regulatory, and external partners to move launch projects forward efficiently.
• Work with local partners and internal teams to support pre-launch readiness, including certification, customs clearance, distribution setup, channel preparation, and launch materials.
• Develop pricing strategies and manage price architecture across channels to support sales growth, profitability, and market order.
• Monitor and manage channel health, including pricing consistency, channel inventory, channel conflict, unauthorized discounting, and cross-channel price disruption.
• Build and optimize product assortment strategy for target sales channels, including hero products, supporting SKUs, channel-specific bundles, and regional product portfolios.
• Manage PSI-related planning and inventory coordination to support product availability, launch execution, and channel growth.

Requirements

• 3+ years of experience in go-to-market strategy, product launch, commercial strategy, channel management, product marketing, or related roles in the target market.
• Proven experience successfully leading at least one product launch from 0 to 1.
• Strong understanding of target market consumer behavior, channel ecosystem, pricing structure, and relevant compliance or regulatory considerations.
• Experience with product roadmap planning, product assortment management, PSI inventory planning, and channel operations.
• Strong cross-functional project management skills, with the ability to coordinate internal teams and external partners under tight timelines.
• Strong market insight, business judgment, and data analysis ability.
• Ability to use English as the primary working language.
• Result-oriented, resilient under pressure, and highly effective in communication and stakeholder management.

Preferred

• Experience in consumer health, dietary supplements, functional foods, food and beverage, or related CPG categories.
• Experience working with e-commerce, retail, distributor, marketplace, or omnichannel sales models.
• Familiarity with Amazon, TikTok Shop, DTC, retail distribution, or regional channel expansion is a plus.
• Experience managing pricing systems, channel conflict, launch readiness, and post-launch performance optimization.

Benefits

• Health insurance, dental insurance, vision insurance, 401(k), paid time off, paid holidays, employee discounts, and other applicable benefits.