Sr Dir, GTM Enablement
ServiceNow
Santa Clara, CA (Remote)
$220K/yr - $397K/yrIn-houseFull-timeSenior level12+ years exp.
6 days ago
Go-to-Market Manager, Consumer Health
City of Industry, CA (On-site)
$100K/yr – $140K/yrMid Level3+ years expFull time
Posted 3 months ago
Job Summary
Own the go-to-market and launch engine for NutriXen in the target market, coordinating GTM strategy, pricing, channel health, and cross-functional execution to hit launch and growth goals.
- GTM Strategy and Launch: own end-to-end planning from 0 to 1, align with sales, revenue, profit, and market share targets.
- Channel and Pricing Ownership: manage price architecture, channel readiness, and ongoing health to drive growth and profitability.
Job Description
- Develop complete go-to-market strategies for target markets, including marketing, sales, channel strategy, pricing, cost planning, launch timeline, and cross-functional execution plans.
- Conduct in-depth market research on consumer needs, category trends, competitor activity, pricing structure, sales channels, and local market dynamics.
- Define localized product positioning and competitive strategy based on target market conditions, consumer pain points, and channel characteristics.
- Lead product launch planning and execution from 0 to 1, ensuring products are launched on schedule and aligned with sales, revenue, profit, and market share goals.
- Coordinate cross-functional resources across product, R&D, supply chain, marketing, sales, regulatory, and external partners to move launch projects forward efficiently.
- Work with local partners and internal teams to support pre-launch readiness, including certification, customs clearance, distribution setup, channel preparation, and launch materials.
- Develop pricing strategies and manage price architecture across channels to support sales growth, profitability, and market order.
- Monitor and manage channel health, including pricing consistency, channel inventory, channel conflict, unauthorized discounting, and cross-channel price disruption.
- Build and optimize product assortment strategy for target sales channels, including hero products, supporting SKUs, channel-specific bundles, and regional product portfolios.
- Manage PSI-related planning and inventory coordination to support product availability, launch execution, and channel growth.
- Analyze sales performance, channel performance, ROI, pricing effectiveness, inventory status, and key commercial indicators to support data-driven decisions.
- Lead regular GTM performance reviews, identify risks and growth opportunities, and continuously optimize launch strategy and execution efficiency.
- Track industry trends, consumer demand shifts, competitor movements, and emerging category opportunities to provide actionable growth recommendations.
- Take direct ownership of commercial outcomes in the target market, including launch achievement, channel health, pricing discipline, sales growth, and category mindshare.
- 3+ years of experience in go-to-market strategy, product launch, commercial strategy, channel management, product marketing, or related roles in the target market.
- Proven experience successfully leading at least one product launch from 0 to 1.
- Strong understanding of target market consumer behavior, channel ecosystem, pricing structure, and relevant compliance or regulatory considerations.
- Experience with product roadmap planning, product assortment management, PSI inventory planning, and channel operations.
- Strong cross-functional project management skills, with the ability to coordinate internal teams and external partners under tight timelines.
- Strong market insight, business judgment, and data analysis ability.
- Ability to use English as the primary working language.
- Result-oriented, resilient under pressure, and highly effective in communication and stakeholder management.
- Experience in consumer health, dietary supplements, functional foods, food and beverage, or related CPG categories.
- Experience working with e-commerce, retail, distributor, marketplace, or omnichannel sales models.
- Familiarity with Amazon, TikTok Shop, DTC, retail distribution, or regional channel expansion is a plus.
- Experience managing pricing systems, channel conflict, launch readiness, and post-launch performance optimization.
- Health insurance, dental insurance, vision insurance, 401(k), paid time off, paid holidays, employee discounts, and other applicable benefits.
NutriXen
NutriXen is a company based out of Wheeling, United States.
Wheeling, Illinois, USA
Salaries
Posted range
$100K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Links
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