Responsibilities

• Positioning, packaging, and the voice of the company's core product
• The marketing behind launching new markets, products, and consumer segments
• The demand funnel that brings families to the company
• Launch the company in new markets and reach new communities, building a repeatable playbook as they go
• Position and package a new offering, funerals among them, and take it from concept to launch with Sales and Growth
• Sharpen how the company shows up with its hospice and referral partners
• This is real ownership of the company's biggest business line. The candidate will shape the future of the company's products, not execute a roadmap someone handed them.
• The candidate is in the ad account, the landing page, and the brief themselves. They move without being pushed and they close loops.
• The candidate shapes what the offer is and how it is framed, not just describes what someone else built.
• They build the messaging everything else pulls from, and they can create and package a new offering from scratch.

Requirements

• The strongest signal is having sold something similar, a high-trust and high-consideration service, to similar people, at a similar price
• Hands-on and high-agency: The candidate is in the ad account, the landing page, and the brief themselves. They move without being pushed and they close loops.
• The candidate does not need to be a mathematician or a copywriter. They do need recent, personal ownership of the work, not a track record of directing others to do it.

Benefits

• generous health, dental, and vision coverage