Go-to-Market (GTM) Lead

New York City, NY (On-site)

$136K/yr – $176K/yrSenior Level10+ years expFull time

Posted 1 day ago

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Job Summary

Own and execute Capgemini's GTM for the HighTouch partnership, shaping joint plans, growth targets, and alliance performance across executive and field teams.

  • Define GTM strategy and business plans
  • Drive alliance KPIs and revenue targets
  • Enable sales and orchestrate joint customer engagements

Job Description

Responsibilities

  • Define and execute Capgemini's GTM strategy for the HighTouch partnership.
  • Develop joint business plans, growth targets, and market expansion strategies.
  • Foster executive relationships across Capgemini and HighTouch leadership teams.
  • Identify new market opportunities and industry-specific use cases that leverage HighTouch capabilities.
  • Establish and track alliance KPIs, pipeline growth, partner-sourced opportunities, and revenue targets.
  • Collaborate with Capgemini practices to create industry-specific solutions powered by HighTouch.
  • Develop repeatable offerings focused on Customer Data Platforms (CDP), Composable CDP, AI-driven personalization, customer analytics, and marketing transformation.
  • Create joint value propositions, accelerators, demos, and reference architectures.
  • Build thought leadership and market messaging around customer-centric data activation strategies.
  • Partner with sales leaders to identify, qualify, and close opportunities.

Requirements

  • 10+ years of experience in alliance management, business development, partner ecosystems, or go-to-market leadership.
  • Experience working with data platforms, customer data technologies, CRM, marketing automation, or analytics solutions.
  • Proven track record of driving partner-led revenue growth and strategic alliances.
  • Experience developing solutions and GTM initiatives with technology partners.
  • Strong understanding of customer experience, data activation, personalization, and digital transformation.

Preferred

  • Experience with HighTouch, Segment, Snowflake, Databricks, Salesforce Data Cloud, Adobe Experience Platform, or related ecosystems.
  • Knowledge of composable CDP architectures and first-party data strategies.
  • Experience selling or delivering cloud, analytics, MarTech, or customer engagement solutions.
  • Background in consulting, professional services, or systems integration organizations.
  • Development of reusable offerings and accelerators.
  • Achievement of annual alliance business plan objectives.

Benefits

  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility
  • Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.
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Capgemini

3.8 Glassdoor

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion. Get The Future You Want | www.capgemini.com

Founded in 2000
Paris, France, FR
316K employees (4,792 in marketing)
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