Go-to-Market Generalist

USA (Remote)

$120K/yr – $150K/yrMid LevelFull time

Posted 1 day ago

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Job Summary

Own and evolve the go-to-market motion across channels, develop deep product fluency to sell to technical buyers, and collaborate with marketing on launches and campaigns while growing into closing or other paths as the role evolves.

  • Own the GTM motion and channel experiments
  • Advance toward closing or alternative paths as the role grows

Job Description

Responsibilities

  • Think comprehensively about go-to-market strategy and help build the motion beyond individual quotas
  • Contribute across multiple channels and experiment to find what works
  • Develop deep product fluency to sell credibly to technical buyers
  • Partner with marketing on broader initiatives, including launch and campaigns
  • Grow into closing or other paths over time as the role evolves

Requirements

  • Strong technical foundation, with the ability to quickly understand a product that works across the stack and speak to technical buyers
  • High-slope, high-potential operator who wants to build, not just execute a script
  • Prior experience in a go-to-market capacity
  • Comfort with ambiguity and a desire to own outcomes in an early-stage environment

Preferred

  • a computer science degree or technical background; experience at a database, observability, or infrastructure company; or prior enterprise selling into technical buyers
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B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (216 in marketing)

Traffic Signals

Monthly Visitors
9.2M
Traffic Source Mix
Search
23.2%
Direct
52.6%
Referral
16.8%
Social
6.8%
Paid
0.4%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
183 (4% of company)
Marketing Roles Posted (Last 30 Days)
8