Responsibilities

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
• Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
• Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
• Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
• Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution
• Support A/B testing frameworks, analyze results, and translate findings into actionable iteration
• Maintain data quality and integrity across all marketing and sales platforms

Requirements

• 3+ years of experience in GTM Engineering, Marketing Operations or a similar technical role
• Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment
• Experience using AI tools - including Claude, OpenAI or similar LLMs - to automate, personalize, or accelerate GTM workflows
• Strong analytical mindset: you design experiments, analyze results, and measure what matters, using data to make decisions, not justify them
• Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution
• Ability to manage multiple projects simultaneously in a fast-moving environment with shifting priorities
• Comfortable operating in a hands-on, high-ownership role where you are often building from scratch
• Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders
• Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar field - or equivalent experience

Benefits

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
• Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
• Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
• Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
• Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
• Paid Parental Leave Program: Up to 12 weeks of paid parental leave
• Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
• Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy