Go-to-Market Associate

California, MO (Remote)

$75K/yr – $100K/yrMid LevelFull time

Posted 5 days ago

Job Summary

Own local market activations for Underdog from concept to on-site execution, while negotiating vendor deals, traveling to key markets, and managing timelines and budgets across activations.

  • Own local activations end to end
  • Lead vendor deals and on-site problem solving

Job Description

Responsibilities

  • Plan and run local activations like bar takeovers and tailgates and street-level stunts. You're not approving these from a desk, you're building them.
  • Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in.
  • Travel to key markets and be the person physically representing Underdog on site when it counts.
  • Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role.
  • Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships.

Requirements

  • Location: CA or TX preferred, open to remote with travel
  • Travel to key markets and be the person physically representing Underdog on site when it counts
  • This role travels about two weekends a month during the NFL season

Preferred

  • Experience at an experiential or event marketing agency
  • Campus event production, or anything where you built something out of basically no resources
  • Grinder energy: organized enough to run logistics, scrappy enough to enjoy the chaos when the plan falls apart

Benefits

  • Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before and into the NFL season)
  • 16 weeks of fully paid parental leave
  • Home office stipend
  • A virtual-first culture, but we come together a few times per year in person for offsites, trainings, hackathons, and more
  • Slack reactions for every occasion
  • 401k with up to 5% employer match
  • Company paid health, dental, vision plan options for employees and dependents, FSA, and more
  • Opportunity to celebrate your favorite sports teams through local meetups and company-sponsored events
  • Claude and ChatGPT enterprise accounts
Underdog logo

Underdog

4.0 Glassdoor

We’re the fastest-growing sports gaming company ever. Our mission is to build innovative games and products for American sports fans. Founded in 2020, our team built three of today's most widely played fantasy games and successfully launched the largest contest in the history of fantasy sports: a $15M NFL Best Ball tournament -- and there’s a lot more to come! Underdog’s modern tech environment and in-house product development allow us to continuously deliver the best experiences for our users.

Founded in 2020
Brooklyn, New York, USA
619 employees (92 in marketing)
82% recommend to a friend
90% CEO approval

Salaries

Posted range

$75K/yr – $100K/yr

Taken straight from the job posting.

See all Underdog salaries

Funding

Total Funding
$115M
Last Raise
$70M
Series C, 12 months ago

Funding History

  • Mar 2025
    Series C • $70M
  • Jul 2022
    Series B • $35M
  • May 2021
    Series A • $10M

Traffic Signals

Monthly Visitors
2.8M
Traffic Source Mix
Search
19.8%
Direct
77.9%
Referral
2%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~622

Recent News

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Go-to-Market Associate

Underdog · California, MO · Remote