Responsibilities

• Lead a $50M annual KPI for sales-accepted, sales-qualified pipeline sourced.
• Ensure leads meet agreed-upon qualification criteria before handoff to Sales.
• Generate inbound and outbound leads using AI-powered research, intent signals, list building, personalization, and sequencing tools.
• Prospect target accounts through outbound email, LinkedIn, calling, events, and content-driven GTM motions.
• Design and execute campaigns and GTM experiments with a clear focus on lead creation and qualification.
• Nurture leads through structured, multi-touch workflows until they are sales ready. Use AI to personalize messaging, prioritize follow-up, and optimize timing and cadence.
• Maintain clear documentation of lead context, use cases, and engagement history to support effective sales handoff and partner closely with Sales to define what “sales-ready” means and continuously improve lead quality.
• Execute GTM programs for assigned growth markets, solution areas, or product families. Align GTM activity with Sales priorities, capacity, and coverage models.
• Develop and refine ICPs, buyer personas, and target account lists based on real engagement and conversion data, as well as support commercialization of new offerings by generating early demand and market feedback.
• Own lead generation and follow-up for tradeshows, conferences, and customer events. Use AI to accelerate lead enrichment, scoring, and prioritization.
• GTM Assets & Enablement Support: Create and maintain GTM assets that support lead generation and nurturing (messaging frameworks, use-case summaries, sales teasers). Ensure GTM materials are current, relevant, and optimized for prospect engagement.
• Measurement, Insights & Optimization: Track and report KPIs including leads generated, MQLs, SQLs, pipeline sourced, conversion rates, and velocity. Continuously test, refine, and scale GTM motions based on real performance data.
• Feed prospect and customer insights into Product, Innovation, and broader GTM strategy.

Requirements

• 7+ years of experience in marketing, partnerships, or go-to-market strategy, ideally within a growth marketing focused role and strong background in sales or account management.
• Track record of implementing AI tools to improve lead generation productivity and pipeline growth with proven success building and scaling enterprise co-marketing programs that deliver measurable growth.
• AI enabled prospecting experience and proficiency using AI powered tools.
• Build constructive and results orientated relationships internally and externally that become enablers to the growth strategy.
• Strategic thinker with strong program management skills and a bias for turning ideas into action.
• Comfortable navigating ambiguity and influencing cross-functional stakeholders at all levels.
• Experience presenting to and engaging with executive-level marketing leaders (VP/CMO) at enterprise brands.
• 5-10 years of related job experience.
• Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.
• Ability to work in a team environment.

Preferred

Benefits

• Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
• Healthcare benefits (including medical, dental, vision, and health savings account), life, AD&D, and disability insurance, 401k, paid time off, tuition reimbursement, employee assistance program, and other fringe benefits.