Responsibilities

• Lead Generation & Pipeline Sourcing: Own a $50M annual KPI for sales-accepted, sales-qualified pipeline sourced. Generate inbound and outbound leads using AI-powered research, intent signals, list building, personalization, and sequencing tools. Prospect target accounts through outbound email, LinkedIn, calling, events, and content-driven GTM motions. Design and execute campaigns and GTM experiments with a clear focus on lead creation and qualification.
• Lead Nurturing & Sales Readiness: Nurture leads through structured, multi-touch workflows until they are sales ready. Use AI to personalize messaging, prioritize follow-up, and optimize timing and cadence. Maintain clear documentation of lead context, use cases, and engagement history to support effective sales handoff and partner closely with Sales to define what “sales-ready” means and continuously improve lead quality.
• Go-to-Market Execution: Execute GTM programs for assigned growth markets, solution areas, or product families. Align GTM activity with Sales priorities, capacity, and coverage models. Develop and refine ICPs, buyer personas, and target account lists based on real engagement and conversion data, as well as support commercialization of new offerings by generating early demand and market feedback.
• Events, Tradeshows & Field Activation: Own lead generation and follow-up for tradeshows, conferences, and customer events. Use AI to accelerate lead enrichment, scoring, and prioritization. Manage pre-event targeting, on-site lead capture, post-event nurturing workflows and ensure events produce qualified leads that convert into active pipeline for Sales.
• GTM Assets & Enablement Support: Create and maintain GTM assets that support lead generation and nurturing (messaging frameworks, use-case summaries, sales teasers). Ensure GTM materials are current, relevant, and optimized for prospect engagement.
• Measurement, Insights & Optimization: Track and report KPIs including leads generated, MQLs, SQLs, pipeline sourced, conversion rates, and velocity. Continuously test, refine, and scale GTM motions based on real performance data. Use AI-enabled analysis to identify patterns, friction points, and opportunities to improve lead quality. Feed prospect and customer insights into Product, Innovation, and broader GTM strategy.

Requirements

• 5-10 years of related job experience.
• Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.
• Ability to work in a team environment.
• Ability to work quickly and efficiently.
• Excellent verbal, written, people, and diplomacy skills are required.
• The ability to communicate with all levels of the organization.
• Some travel may be required.

Preferred

• Bachelor's Degree Preferred
• Experience presenting to and engaging with executive-level marketing leaders (VP/CMO) at enterprise brands.

Benefits

• What We Offer - Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Healthcare benefits, 401k, paid time off and tuition reimbursement.