Responsibilities

• Lead the planning and execution of go-to-market strategies for new products, enhancements, and strategic initiatives
• Partner closely with Product to understand roadmap priorities, value propositions, and target customer segments
• Partner in the development of positioning, messaging, and launching materials that clearly articulate product value
• Drive sales and customer Success by assisting adoption team with training, playbooks, competitive insights, and objection-handling resources
• Coordinate cross-functional launch plans, timelines, and deliverables to ensure alignment and accountability
• Develop and analyze market trends, customer feedback, and competitive intelligence to inform GTM strategy
• Track launch performance, adoption metrics, and revenue impact, and recommend optimizations
• Lead pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams for leadership approval
• Ensure consistent communication across internal teams before, during, and after launches
• Occasional domestic travel will be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions

Requirements

• Valid, non-restrictive driver’s license is required due to occasional travel to client sites and company locations.
• Occasional domestic travel will be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions.

Preferred

• Experience in HR tech in a GTM role is preferred
• Experience in SaaS, HR tech, or B2B technology environments is a plus
• Experience with Professional Employer Organizations and/or Payroll Service Bureaus strongly preferred
• Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint) and demonstrated ability to learn other applications as needed