Go To Market Enablement Lead, LinkedIn Marketing Solutions

New York City, NY (Hybrid)

$117K/yr – $190K/yrSenior Level3+ years expFull time

Posted 4 hrs ago

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Job Summary

Own end-to-end enablement strategy and execution for large-scale programs, driving change management, cross-functional collaboration, and measurable impact on global business priorities.

  • Lead strategy, execution, and impact assessment for enablement initiatives
  • Partner with leaders to define priorities and requirements for commercial success

Job Description

Responsibilities

  • Lead the strategy, execution and impact assessment end-to-end for large-scale enablement programs designed to ensure the field acquires new knowledge, develops skills, follows process, and ultimately changes behavior in service of achieving global business priorities.
  • Translate business problems into a Strategic Enablement Plan by partnering with relevant leaders and cross-functional partners to proactively define Enablement priorities and requirements for commercial success.
  • Leverage direct observation, qualitative and quantitative data to uncover insights underpinning your recommendations for effective “global” enablement that meets goals and can be adjusted to account for “local” (LOB / regional / segment) differences.
  • Collaborate with Go To Market Enablement partners (Learning Design, Sales Performance Consulting, Program Operations) and across the company (Product Marketing, Policy, Pricing) to identify shared short and long term goals, opportunities and interdependencies for success.
  • Develop high quality enablement content with input from SMEs that is well structured, clear, concise, engaging to the audience, and is actionable and measurable.
  • Analyze program metrics, report on insights to assess enablement impact at a system level and identify opportunities for iteration and improvement.
  • Create and drive effective change management and communication strategies that lead to increased awareness and adoption, buy-in and engagement across the broader Enablement and Sales organizations.
  • Leverage exceptional written and verbal communications and presentation skills to communicate up and across to leadership and stakeholders through regular touch points (monthly business reviews, strategy narratives, quarterly enablement impact, etc.)
  • Anticipate challenges in an agile manner, resolving independently and proactively

Requirements

  • Bachelor's degree in business, economics, marketing, communications, engineering, product management, education or other related fields
  • 3+ years of experience leading complex multi-stakeholder programs
  • 5+ years of combined experience in Enablement, Sales, Sales Management, Strategy & Operations, Change Management, Consulting, or Learning & Development

Preferred

  • Master’s degree in business, marketing, education, or other related field
  • Proven experience in a strategic planning role, with demonstrated ability to prioritize initiatives that address business objectives, ensuring clarity of the goals for all stakeholders involved
  • Demonstrated Business and Sales Acumen with preference for knowledge of B2B sales processes, skills, and tools to drive efficiency, effectiveness, predictability, and scalability
  • Ability to manage effectively under tight deadlines, independently drive operational processes and manage programs through scoping, executing, reporting and analyzing program impact
  • Successful record of leading sustained behavioral and / or organizational change, with an emphasis on leading change for sales organizations
  • Previous leadership success in highly decentralized organizations requiring collaboration, consensus, and a high degree of informal influence
  • Experience designing and building Enablement programs including creating learning objectives, learning experiences, and metrics
  • Experience managing complex, cross-functional relationships and partnering with matrixed teams to roll out large enablement programs at scale
  • Experience driving experiments and innovative, out-of-the-box enablement programs that solve for learning objectives in an effective and engaging way
  • Expertise in facilitating engaging and productive enablement workshops, ensuring clear communication, active field participation, and effective outcomes
LinkedIn logo

LinkedIn

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..

Founded in 2016
Sunnyvale, CA, US
24K employees (3,633 in marketing)

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
29.7%
Direct
66.9%
Referral
2.8%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.9K

Marketing Team

Marketing Team Size
2,950 (12% of company)
Median Career Experience
17 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$154.8M
Last Raise
$51.6M
Private Equity, 10 years ago

Funding History

  • Feb 2016
    Private Equity
  • Apr 2014
    Series Unknown
  • Dec 2009
    Secondary Market • $51.6M

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