Responsibilities

• Build and manage lead capture funnels, forms, and quiz funnels for multiple treatment categories (men’s HRT, women’s HRT, weight loss, skincare)
• Design and optimize landing pages with strong direct-response principles
• Run ongoing A/B tests on landing pages, forms, and booking flows to improve conversion rates
• Set up and manage appointment booking flows for sales consultations
• Build automated SMS and email drip sequences for lead nurture, patient onboarding, re-engagement, win-back, and product promotions

Requirements

• 2+ years of hands-on Go High Level experience – actually building and running campaigns, not just setting up accounts
• Proven experience with BOTH lead generation funnels AND e-commerce/product sales flows (this is critical – we need both skill sets)
• Experience working with healthcare, telehealth, wellness, or DTC health brands (strongly preferred)
• Comfortable working in HIPAA-sensitive environments and understands compliant patient communication basics
• Strong direct-response marketing instincts: you understand funnels, copy, conversion optimization, and what makes people click
• Good design sense – your landing pages and emails actually look professional, not like default GHL templates
• Technical enough to work with webhooks, APIs, Zapier, and third-party integrations
• Comfortable working alongside contractors and coordinating with a small ops team
• Self-directed – you identify what needs to be done and do it without being micromanaged
• Responsive communicator who can work asynchronously with a distributed team

Preferred

• Experience with Healthie integration with EHR/healthcare platforms
• Strong design aesthetic for landing pages and emails
• Experience coordinating with contractors and a distributed team