Responsibilities

• Foundational Insight Generation: Ensure primary market research yields relevant, actionable, and differentiating insights; lead initiatives such as HCP and patient segmentations, unbranded and branded lexicon and message testing, creative concept testing, demand studies, and target patient identification.
• Global and US Brand Strategy Partnership: Convert insight gaps into research questions and shape brand positioning and messaging, constructively challenging assumptions while supporting critical decisions across the franchise.
• Local Market Insight Advocacy: Champion the use of local customer insights in strategic and resourcing choices, ensuring global direction is informed by on-the-ground realities.
• KPI Design and Performance Measurement: Partner with Brand, Commercial Excellence, and Analytics teams to define and track KPIs aligned to strategic drivers; collect, assess, and deliver global and regional brand performance metrics.
• Real-World Data and Advanced Analytics: Collaborate with Brand Analytics and data scientists to leverage claims, EMR, and other patient-level data to understand physician and patient behavior and drive strategy implementation.
• Commercial Assessment and Lifecycle Decisions: Lead commercial evaluations, including qualitative and quantitative research, product profile testing, claims analysis, and patient research, to build robust business cases for lifecycle investments.
• Storytelling and Executive Influence: Synthesize findings from market research, forecasting, analytics, and competitive intelligence into clear narratives and recommendations; communicate insights effectively to senior stakeholders.
• Compliance and Governance: Manage all primary research in accordance with internal AstraZeneca compliance policies.
• Capability Building and Continuous Improvement: Promote a test-and-learn mindset, continuously improving methods and deploying new capabilities that elevate decision quality and speed.

Requirements

• 8+ years of insights and analytics experience in the biopharmaceuticals industry
• Experience conducting qualitative and quantitative market research across multiple stakeholder groups (e.g., HCPs, patients, and payers)
• Proven ability to conduct analytics using secondary data sources in the biopharmaceutical industry (IQVIA, Symphony, Prognos, Decision Resources/Clarivate, patient-level datasets) and performance tracking
• Good business acumen, strategic thinking, and understanding of sales and marketing business practices
• Ability to influence laterally and vertically
• Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
• Strong interpersonal and collaboration skills as well as teamwork abilities
• Comfortable working in a matrix environment
• Strong written and verbal communication skills
• Occasional travel may be required