Global Vice President of E-Commerce — Job DescriptionAbout the Role

The Global Vice President of E-Commerce is responsible for leading the company’s worldwide digital commerce strategy, driving online revenue growth, and optimizing end-to-end e-commerce operations across all markets. This executive role focuses on scaling digital channels, enhancing customer experience, and integrating technology, data, and marketing to accelerate global sales performance.

Key Responsibilities

• Develop and execute the global e-commerce strategy across all digital sales channels
• Lead P&L ownership for global online business performance
• Drive revenue growth through DTC (Direct-to-Consumer), marketplaces, and partner platforms
• Oversee website optimization, UX/UI improvements, and conversion rate optimization (CRO)
• Lead global digital marketing initiatives including SEO, SEM, paid media, and affiliate marketing
• Build and manage cross-functional teams across merchandising, operations, analytics, and technology
• Establish data-driven decision-making frameworks using analytics and customer insights
• Collaborate with supply chain, logistics, and fulfillment teams to ensure seamless order delivery
• Expand international e-commerce presence and localize strategies by region
• Identify and implement new digital commerce technologies and platforms
• Manage relationships with key external partners, platforms, and vendors

Qualifications

• Bachelor’s degree in Business, Marketing, Information Systems, or related field (MBA preferred)
• 15+ years of experience in e-commerce, digital retail, or omnichannel commerce
• 5+ years in senior leadership or executive-level roles
• Proven track record of scaling global online revenue and managing large P&L
• Strong experience with platforms such as Shopify, Magento, Salesforce Commerce Cloud, or similar
• Deep understanding of digital marketing, performance analytics, and customer acquisition strategies
• Experience operating in multi-country or global markets

Preferred Qualifications

• Experience in B2C and DTC business models
• Background in retail, consumer goods, technology, or luxury industries
• Familiarity with AI-driven personalization and marketing automation tools
• Experience leading digital transformation initiatives
• Strong international market exposure (North America, Europe, APAC)

Required Skills

• Strategic leadership and global business planning
• Data analytics and performance optimization
• Digital marketing and customer acquisition
• E-commerce platform management
• Cross-functional team leadership
• Financial and P&L management
• Strong communication and stakeholder management skills