Global Trade Marketing Manager

Responsibilities

• Own Bloomberg Media's trade marketing social media and email marketing programs, including strategy, content planning, publishing/deployment, audience segmentation, testing, performance and optimization.
• Develop and maintain an integrated trade marketing content calendar aligned with global and regional priorities, campaigns, research, partnerships, events and key industry moments.
• Develop and execute compelling B2B content and integrated campaigns across social, email, thought leadership, partnerships and events that bring Bloomberg Media's audiences, insights, proprietary data, editorial leadership and advertising capabilities to life for marketers and agencies.
• Establish KPIs and use performance insights to continually improve content, audience engagement and channel effectiveness.
• Support planning and execution of Bloomberg Media's trade marketing events, executive experiences and industry activations in partnership with the Global Head and regional Heads of Trade Marketing.
• Oversee select events end to end, including strategy, audience development, budgets, production, vendors, registration, communications, guest experience and on-site execution.
• Support Bloomberg Media's presence at key industry moments through sponsorships, partnerships, hosted experiences, hospitality, executive engagement and client programming.
• Partner with Sales and Integrated Marketing on audience strategy, client engagement and event marketing, ensuring live experiences support broader commercial and relationship-building priorities.
• Manage event partners, budgets, timelines and post-event measurement, using insights and feedback to continually improve the portfolio and guest experience.
• Develop performance frameworks across marketing channels, campaigns and live experiences, using data, audience insights and stakeholder feedback to optimize programs.

Requirements

• 6–8+ years of experience in B2B marketing, trade marketing, integrated marketing, events, experiential marketing, digital marketing or marketing communications, preferably within a media organization, publisher, agency, technology company, financial services organization or related industry.
• Demonstrated experience developing and executing integrated B2B marketing programs across digital channels and live experiences.
• Strong hands-on experience across organic social media and email marketing, including strategy, editorial and campaign planning, content development, publishing/deployment, segmentation, testing, optimization and performance measurement.
• Proven experience planning and executing high-profile events, executive experiences, industry activations or client programs, including budgets, vendors, production, timelines and guest experience.
• Excellent writing, editing and messaging skills, with the ability to translate sophisticated ideas, data and business propositions into compelling marketing communications.
• Strong analytical, project management and organizational skills, with experience using performance data to inform decisions while managing multiple global and regional priorities.
• Demonstrated ability to exercise sound judgment, build trusted relationships and collaborate effectively with senior executives, clients, internal stakeholders and external partners across a global, matrixed organization.
• Experience managing budgets, contracts, event registration platforms, marketing technology, social publishing tools, email platforms and analytics tools.
• Proficiency with Microsoft Office, Google Workspace and AI-enabled marketing and productivity tools, with the ability to quickly learn and adopt new technologies.
• A proactive and solutions-oriented approach, with the confidence to identify opportunities, recommend new approaches and continuously improve programs, channels and experiences.

Benefits

• We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others.
• The Company does not provide benefits directly to contingent workers/contractors and interns.