Responsibilities

• Set and Deliver the Global Growth Agenda
• Define and execute a credible, multi-year global growth strategy to reverse decline and deliver sustainable revenue, profit, and market share growth
• Reposition Aquatics as a growing, vibrant category, attracting new households and deepening engagement with existing users
• Establish clear global priorities while enabling strong regional execution
• 2. Reignite Category Demand & Consumer Relevance
• Lead the effort to recruit new households by clearly articulating the emotional and developmental benefits of fish as pets, especially for families with children
• Transform the end-to-end consumer experience to make fishkeeping simple, seamless, and rewarding, improving retention and lifetime value
• Build a deep, actionable understanding of consumer, shopper, and category insights to fuel innovation and growth
• 3. Elevate Brand Power and Communication
• Re-establish Tetra as the undisputed global category leader, with clear, compelling communication of its superiority and benefits
• Define the role of each brand within a focused portfolio, including scaling the disruptive potential of GloFish
• Develop and deploy impactful, modern, and efficient brand-building strategies across markets and channels
• 4. Lead Portfolio Focus and Strategic Choices
• Simplify and optimize a highly complex SKU and subcategory landscape
• Make bold, data-driven decisions on portfolio prioritization, brand roles, and product rationalization
• Evaluate and recommend structural changes, including manufacturing footprint where needed
• 5. Build a Winning Omnichannel & E-commerce Strategy
• Lead the transition of the category toward digital and e-commerce leadership
• Develop integrated online and offline strategies that win with key retailers and platforms globally
• Create scalable solutions to drive category growth in digital environments
• 6. Unlock Global Synergies
• Break down silos and build a “One Global Aquatics” operating model
• Leverage best practices across regions, particularly transferring European strengths to accelerate U.S. performance
• Define the right strategy for Japan—either unlocking growth or redesigning the operating model for sustainability
• 7. Deliver Financial Performance
• Own full P&L accountability for the global Aquatics business
• Drive disciplined execution to deliver profitable growth and strong returns
• Balance short-term performance with long-term category building

Requirements

• Proven P&L leadership in a global, multi-brand consumer goods environment
• Track record of turnaround and transformation, including reversing declining businesses
• Deep experience in brand building, innovation, and consumer-centric growth
• Strong exposure to e-commerce and omnichannel strategy
• Experience operating across multiple geographies and cultures
• Strong analytical and insight-driven mindset
• Ability to simplify complexity and focus on what matters most
• Commercial acumen combined with consumer empathy
• Excellent communication and influencing skills with senior stakeholders

Preferred

• CPG experience is preferred
• Experience leading global multi-brand portfolios in consumer goods