Responsibilities

• Take responsibility for driving the activation of both existing and emerging products impacting sell-side publishers, and the ongoing optimization of our monetization suite from a Mobile-first perspective.
• Develop, execute and continually monitor/report on activation strategies/tactics focused on driving product adoption of Google’s publisher and developer-facing products.
• Contribute to a holistic sell side product commercialisation strategy and tactics, working closely with global product teams and Product Go-to-Market (PGTM) teammates, as well as global sales teams and partners.
• Partner with executive Product Go-To-Market (PGTM) leads to develop sellside strategy of app developer user acquisition needs and structure commercialization effort.
• Provide expert support to frontline teams, assisting with partner pitches and helping drive custom solutions where required to win new agreements.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising, marketing technology, management consulting, or product management.
• Experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• Experience developing business strategies or managing cross-functional initiatives.

Preferred

• Experience with AdMob or Google Ad Manager.
• Experience in Application user acquisition industry and various solutions.
• Experience with development and release of mobile apps and associated tools and processes, such as game engines, analytics providers, and mobile measurement platforms.
• Understanding of the relevance between ad monetization and user acquisition.
• Ability to work and navigate through ambiguity with little or no guidance.