Own global market development and regional launch strategy to drive adoption, with cross-functional execution and market research guiding each move.

• Market Development - Create and execute short (one year) and long term (four year) global market business plans to inform the annual operating plan (AOP) and strategic planning processes.
• Lead development and execution of regional business plans, product launches and market development strategies for Beacon and Dragonfly , by driving accountability and measuring and reporting results to senior leadership.
• Collaborate with our 3rd party strategic partners to develop the business case and market requirements for new innovations and sustaining product roadmaps.
• Continually evaluate and recommend timely adjustments of strategy and tactic execution to meet changing market and competitive conditions, including revision of associated market models.
• Identify key global market opportunities for share gain and category growth, leveraging market research and VOC to assess market opportunities and trends.
• Understand competitive offerings (direct and indirect), IP position and filings, and commercialization tactics globally to predict future innovations and trends.
• Represent the global business and be the subject matter expert during the Patient Access Accelerator (PAA) process, with the goal of developing strategies and measurable action plans to overcome regional barriers to adoption and improve patient access to our technologies.
• Maintain a regular communication pathway with all regional marketing partners to share best practices, ensure alignment and measure progress.
• Establish strong relationships with influential healthcare professionals including those in clinical and health economics.
• Participate in the development of key marketing collateral and necessary branding materials required to grow the business and ensure safe and effective use of our products globally.