Responsibilities

• Insights & Foresight: Integrate external intelligence (market, sector, and client trends) with internal data (brand performance, campaigns, digital engagement) to inform strategic planning and decision-making.
• Collaborate with colleagues to co-develop insights dashboards and foresight briefs that help leaders anticipate trends and opportunities.
• Contribute to the development of a centralized Market & Client Insights Engine that supports evidence-based planning.
• Strategic Planning & Alignment: Translate enterprise and business priorities into a coherent MarCom strategy and execution plan, aligned across Global, Regional, and Shared Services teams.
• Co-lead annual and quarterly planning cycles - designing frameworks, timelines, and tools that bring structure, clarity, and consistency across the function.
• Develop and govern prioritization framework to prioritize MarCom global effort.
• Partner with other S&P colleagues to ensure strategic alignment across business priorities, market focus, and investment decisions.
• Collaborate with business strategy, sector, and market leaders to ensure MarComms priorities reflect evolving client needs and market opportunities.
• Budgeting, Resource & Investment Governance: Support the development, tracking, and optimization of the global MarCom budget.
• Help design and manage processes for budget allocation, reforecasting, and investment governance - ensuring alignment between strategic priorities and financial resources.
• Partner with Enablement & Acceleration and Operations colleagues to embed resource planning and reporting into broader S&O systems and dashboards.
• Performance (KPI) Measurement & Reporting: Develop measurement framework, processes and infrastructure to monitor and report progress against MarCom KPIs, that demonstrate MarCom impact across business outcomes.
• Measure, monitor, analyze performance results, and develop powerful insights that inform MarCom decision making, strategy, and planning.
• Help design and facilitate quarterly business reviews and leadership performance discussions.
• Collaboration & Ways of Working: Work in close partnership with team colleagues to balance responsibilities across strategy, planning, budgeting, and insight workstreams - flexing focus as priorities evolve.
• Collaborate across the S&O function (Operations, and Enablement & Acceleration) to ensure seamless integration of data, systems, and processes.
• Act as a connector across Global, Regional, and Global MarCom Services teams, ensuring planning and performance approaches are consistent, transparent, and inclusive.
• Support a culture of shared learning, coaching, and continuous improvement within the S&O and wider MarCom community.
• Career Development & Growth: Take ownership of specific strategic or analytical focus areas aligned to strengths and development goals (e.g., financial governance, insights, performance frameworks, or strategic planning).
• Contribute to the development of new tools, frameworks, and initiatives that strengthen S&O’s global capability – particularly AI and Automation.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or related discipline.
• 12+ years’ experience in marketing strategy, planning, analytics, or operations within a complex, global environment.
• Proven experience leading strategic planning, budgeting, or performance measurement processes.
• Strong analytical mindset with the ability to interpret data and translate insights into strategic recommendations.
• Excellent stakeholder management and communication skills - adept at influencing across a matrixed organization.
• Demonstrated agility and comfort operating across multiple priorities and time horizons.
• Experience collaborating within cross-functional teams spanning analytics, finance, digital, and communications.
• Experience leveraging AI tools to drive efficiency and also deliver value through insights.
• Skilled in Excel and data visualization tools (Power BI, Tableau, etc.)