Responsibilities

• Conduct market research, segment analysis, and competitive assessments; translate insights into actionable segment‑aligned strategies.
• Support development of customer segmentation strategies and segment prioritization.
• Develop segment-specific, enterprise-wide value propositions, workflows and messaging frameworks that reflect customer challenges and scientific/business drivers.
• Ensure alignment with Charles River’s enterprise portfolio narrative and BU-led product/service narratives.
• Build and execute integrated segment marketing campaigns across digital, ABM, events, media, and sales channels.
• Translate segment strategy into tactical GTM plans and regional activation.
• Partner with Events Marketing to shape and support strategic events that elevate Charles River’s leadership with Pharma & Biotech audiences.
• Partner closely with BU Strategic Marketing, Regional Marketing, Digital Marketing, Events Marketing, and Sales Leadership.
• Work closely with Global Key Account Managers (GKAMs) to align on segment insights, value propositions, and account‑specific messaging.
• Ensure the segment’s voice is embedded across content, campaigns, events, KOL and customer engagement programs.
• Develop tools such as segment playbooks, customer profiles, competitive briefs, and capability decks et al.
• Track performance referencing target KPIs such as pipeline contribution, lead quality, conversion rates, engagement metrics, and ROI.
• Deliver insights and recommendations to refine strategy and optimize marketing investments

Requirements

• Bachelor’s degree in life sciences, business, marketing, or related field.
• 5–8 years of experience in life sciences, biopharma, CRO/CDMO, or biotechs.
• Experience in segment marketing, demand generation, or strategic marketing.
• Strong analytical capabilities and comfortable working with data, segment insights, and VOC.
• Demonstrated success by executing integrated campaigns and GTM programs.
• Ability to collaborate effectively in a matrixed organization.

Preferred

• MBA or advanced scientific degree.
• Prior commercial (sales/marketing) experience supporting enterprise-scale portfolios and global customer segments.
• Familiarity with biopharma R&D, CMC, regulatory, and QC workflows.
• Knowledge of segmentation, value proposition development, CRM/marketing automation, and digital tools.

Benefits

• We’re committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.