Responsibilities

• Develop distinctive product positioning that clearly articulates value to different customer segments
• Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value
• Ensure consistent positioning across all customer touchpoints and marketing materials
• Adapt core messaging for regional markets while maintaining global brand consistency
• Design and manage New Product Introductions at global events (internally & externally) & support major regional events
• Design comprehensive go-to-market strategies for new product launches and major releases
• Coordinate cross-functional launch activities including training, events, and marketing campaigns
• Develop launch timelines and success metrics to measure effectiveness
• Partner with regional marketing teams to adapt strategies for local market conditions
• Partner with clinical and product teams to support product claims and evidence generation strategies

Requirements

• For roles in USA - Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s)).
• Willingness and ability to travel domestically and internationally up to 25% to support business operations, customer engagements, and product launch initiatives.

Preferred

• MBA or advanced degree preferred.
• 6+ years of product marketing experience, preferably in medical devices or healthcare technology.
• Demonstrated success launching and marketing complex technology products.
• Experience with diagnostic imaging technology, medical device marketing regulations, and healthcare market dynamics.
• Effective communicator and presenter with a proven ability to influence and align diverse stakeholders.
• Strategic and collaborative professional who combines big-picture thinking with hands-on execution, using data-driven insights and creative problem-solving to drive results.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.