Head of Product Marketing
PolyAI
Kansas, USA (Remote)
$344K/yr - $452K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 hrs ago
Global Product Marketing Manager - Search Ads
New York City, NY (Unknown)
$122K/yr – $288K/yrSenior Level5+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the GTM and commercialization for search ads and shape the roadmap with market signals.
- Growth/Go-To-Market: Turn market insight into defined value propositions and monetization paths for new Search Ads features.
- Product Strategy Influence: Translate advertiser data and competitive intel into strategic input for the product roadmap.
- Cross-Functional Alignment: Sync Product and Sales around shared OKRs and operating rhythms to grow revenue.
Job Description
Own the GTM and commercialization for new Search Ads products, turning market insights into scalable revenue.
- Growth/Go-To-Market: Design and execute GTM strategies, define value propositions, target segments, and monetization approaches.
- Product Strategy Influence: Advise Product/Engineering by distilling market trends and advertiser data to shape the Search Ads roadmap.
- Cross-Functional Alignment: Partner with Product and Sales to set shared OKRs and establish operating rhythms driving revenue growth.
TikTok
3.2 Glassdoor
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%
Headcount Trend
Current headcount: ~79.7K
Marketing Team
Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76
People
Marketing Leadership
Kimberly W.
Head of Global Marketing Partnerships
At the company for 5 years 2 months
Mandy Mao
Global Head of Product Marketing, Monetization GenAI
At the company for 8 years 9 months
Aaron Samson
Global Head of Responsibility Marketing
At the company for 1 year 5 months
Val Guerrera
Head of Global Marketing, Creators
At the company for 1 year 9 months
