Responsibilities

• Launch Execution & NPI Support - Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support).
• Launch Execution & NPI Support - Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing.
• Launch Execution & NPI Support - Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline.
• Sales Enablement - Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools.
• Sales Enablement - Keep sales-facing content current, accurate, and aligned with the positioning set by the Director.
• Competitive Operations - Run competitive tracking and win/loss analysis at the product level.
• Competitive Operations - Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams
• Evidence & Content Assets - Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio.
• Evidence & Content Assets - Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs.
• Regional Enablement - Build master assets designed for regional localization, enabling regional teams to execute in-country without rebuilding core materials.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus.
• 3–5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment.
• Experience building sales enablement content and supporting product launches end-to-end.
• Comfortable working cross-functionally with Clinical, Regulatory, R&D, and Sales/Commercial teams.
• Strong project management and prioritization skills.
• Excellent written and verbal communication skills.
• English fluency is a must; additional language skills are a plus.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.