Responsibilities

• Develops and drives global marketing plans for assigned AI system product lines, and is responsible for all product marketing functions across the product lifecycle.
• Owns positioning, messaging, and value proposition development for assigned products, ensuring differentiation across consumer and edge Pro segments.
• Develops comprehensive launch plans for all new products, presents to internal stakeholders, and drives execution at a detailed level.
• Translates technical specifications and AI capabilities — NPU performance, on-device inference, thermal and other features into clear, benefit-led messaging validated with engineering for accuracy.
• Prepares and delivers on-time marketing assets for sales and communications channels, including product briefs, battlecards, launch decks, feature narratives, and training materials.
• Drives creative strategy for assigned products, including packaging, advertising, web content, merchandising, and promotions.
• Ensures development and execution of marketing activities across regions, working closely with regional cross-functional teams to localize without diluting core positioning.
• Responsible for understanding the market and competitive offerings of assigned products, maintaining ongoing analysis of competitor products, pricing, positioning, and launch activity.
• Gathers input from market, press, customers, forums, and sales channels to feed business and market requirements into the product planning process and help shape the platform roadmap.
• Supports PR teams through active participation, communicating effectively with outside press and representing the product and company as required.

Requirements

• 5+ years’ experience in a similar role
• Experience developing and overseeing execution of marketing plans.
• Experience with PC or consumer electronics sales channels, both retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
• Has previously developed detailed global marketing plans and was involved in articulating the strategy and requirements for success.
• Can work independently and prioritize multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
• Preferred experience in working in a Global company with multiple stake holders across different countries and time zones.
• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint