Responsibilities

• Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
• Recommends investment decisions for new product development
• Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis
• Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
• Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
• Understands technical and business environments. Assists with the development of strategies to meet business objectives
• Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
• Manages release of complex products through the end of their product life cycle
• Demonstrates depth and/or breadth of expertise in own specialized discipline or field
• Interprets internal/external business challenges and recommends best practices to improve products, processes or services