Responsibilities

• Define and maintain Market Requirements Specifications (MRS), business plans, value propositions, product positioning, and winning product definitions to drive sustainable revenue growth, market share expansion, and competitive differentiation.
• Lead market entry strategies, customer engagement plans, technology roadmap alignment, and new application development to identify, develop, and capture business opportunities across Memory, Foundry, Logic, Advanced Packaging, and ICAPS segments.
• Analyze market trends, customer insights, competitive landscape, and third-party industry reports to shape business strategy and go-to-market (GTM) plans.
• Conduct Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) assessments, including ROI benchmarking against existing technologies.
• Perform pricing analysis and recommend pricing strategies to maximize market penetration and profitability.
• Collaborate closely with Product Management, Marketing, Sales, and Engineering teams to ensure alignment of product strategy and GTM execution.
• Develop and monitor key business metrics, including adoption rates, conversion metrics, revenue impact, market share, and growth indicators.
• Create compelling customer-facing presentations, marketing collateral, value proposition materials, and sales enablement content.
• Support development of customer personas, customer journey mapping, and segmentation strategies to enhance customer engagement and market penetration.

Requirements

• Bachelor's or Master's degree in Business, Marketing, Engineering, Semiconductor Technology, or a related field.
• Experience in market analysis, product marketing, GTM strategy, business planning, or product management, preferably within the semiconductor industry.
• Strong understanding of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methodologies.
• Ability to analyze customer requirements, industry trends, competitive intelligence, and third-party market reports.
• Experience developing business cases, product positioning, customer presentations, and marketing collateral.
• Strong analytical, communication, stakeholder management, and cross-functional collaboration skills.

Preferred

• Familiarity with semiconductor markets, including Memory, Foundry, Logic, Packaging, and ICAPS segments is preferred.

Benefits

• You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more.
• At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits .