Responsibilities

• Contributing to and executing the annual product content plan. Position will understand the overall annual marketing plan and determine best strategies to deliver results on time and on budget.
• Collaborating with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans that build on relevant product content to help drive customers through the decision journey.
• Leading NPI (New Product Introduction) collateral and content development with internal and external creative agencies.
• Developing/optimizing and approving content for product grouping (Base-Variant). This individual is knowledgeable in B2B product launches and content needed to support global distribution.
• Ensures that global content is handed over to appropriate internal teams to be linked and loaded and categorized correctly on the website and through channel distribution partners.
• Works cross functionally to help influence and optimize applicable Product Content Health metrics.
• Ensures library content is relevant, effective, optimized for designated portfolio. Communicates and collaborates with global portfolio lead, and area portfolio leads and activation planners.
• Leads complex projects while collaborating with cross functional teams on key functional areas.
• Manages and creates winning product content for both internal and external audiences.
• Drives brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.

Requirements

• Bachelor’s degree or higher (completed and verified prior to start)
• Seven (7) years combined experience in digital marketing or marketing communications, focused on digital in a private, public, government or military environment
• Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
• Travel: May include up to 5% domestic/international
• Relocation: Maybe authorized
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred

• Strong writing skills
• High level of attention to details
• Experience producing results in a large, matrixed, global company
• Proactive approach
• Excellent project management skills
• Prior experience with project management, account management, or similar role.
• Get it done mentality – takes responsibility and ownership for own tasks, decisions, and outcomes. Delivers consistent results and hits deadlines within the scope of own role
• Win together - collaborating and establishing multi-functional teams across structures dedicated to driving marketing activities
• Content marketing, marketing automation, customer journey mapping experience
• Strong organizational and planning skills

Benefits

• 3M offers many programs to help you live your best life – both physically and financially.
• to ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
• This position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.).