Global Product Activation Manager, YouTube Shopping

San Bruno, CA (Unknown)

$124K/yr – $177K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive the YouTube Shopping GTM strategy across users, merchants, and creators, from hypothesis-driven plans to execution, forecasting, and cross-functional delivery. Build competitive GTM plans, lead experiments, and advance operational excellence with OKRs and program management, partnering with Regional GTM and Product teams to drive adoption and business outcomes.

  • Define and execute GTM plans and experiments
  • Lead forecasting, OKRs, and program management
  • Collaborate with Product and Regional teams to drive adoption and impact

Job Description

Responsibilities

  • Drive hypothesis-driven business strategy for YouTube Shopping across users, merchants and creators.
  • Analyze competitive GTM strategies and build robust GTM plans across shopping's business models.
  • Advance operational excellence, including setting and tracking Objectives and Key Results (OKRs) and driving annual business planning, while owning program management and tracking for key programs.
  • Define and shape GTM plans, execute CommDocs, lead experiments/Trusted Tester programs, quarterly forecasting.
  • Partner seamlessly with Regional GTM team and the Product Management team to drive business outcomes and product adoption goals, while also leading cross-functional projects working with broad stakeholder set.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in go-to-market, business strategy, corporate planning, product marketing, category management, program management, or consulting.

Preferred

  • Experience in the e-commerce industry.
  • Project management experience in a fast-paced, self-starting environment.
  • Ability to communicate (verbally, orally) and influence effectively, including strong presentation skills and experience presenting to senior audiences.
  • Excellent spreadsheet modeling and presentation skills.
  • Distinctive problem-solving and analytical skills and impeccable business judgment.
  • Strong business sense with strategic thinking and distinctive problem-solving and analytical skills (eg: SQL).
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Youtube

4.4 Glassdoor

YouTube is a team-oriented, creative workplace where every single employee has a voice in the choices we make and the features we implement. We work together in small teams to design, develop, and roll out key features and products in very short time frames. Which means something you write today could be seen by millions of viewers tomorrow. And even though we’re a part of Google and enjoy all of the corporate perks, it still feels like you’re working at a startup.YouTube is headquartered in San Bruno, California, 12 miles south of San Francisco. We also have many job openings in Mountain View, and across the globe

Founded in 2014
San Bruno, California, USA
140K employees (97,278 in marketing)
88% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
28.8B
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
19.2%
Direct
77.1%
Referral
2.5%
Social
0.6%
Paid
0.2%

Headcount Trend

Current headcount: ~140.8K

Marketing Team

Marketing Team Size
87,508 (62% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
6

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