Responsibilities

• Develop and lead the global patient marketing strategy for rilzabrutinib in IgG4-RD, translating deep patient insights into impactful prelaunch initiatives that address unmet needs across the patient journey
• Conduct and synthesize patient research and journey mapping to identify key barriers, touchpoints, and opportunities — from symptom onset and diagnosis through treatment decision-making
• Champion the patient voice across the global brand team, ensuring patient perspectives meaningfully inform brand strategy, messaging, and program development
• Design and execute disease awareness campaigns targeting IgG4-RD patients and caregivers, addressing the significant diagnostic delays and knowledge gaps that characterize this rare disease
• Develop patient education resources that build understanding of IgG4-RD, treatment options, and the potential role of rilzabrutinib — ensuring content is accessible, accurate, and culturally relevant across global markets
• Partner with Medical Affairs and Patient Advocacy to ensure all patient-facing content is scientifically sound and aligned with the overall brand narrative
• Liaise with Public Affairs and Patient Advocacy to align patient marketing initiatives with broader advocacy strategy and ensure coordinated engagement with patient advocacy organizations and community stakeholders in IgG4-RD
• Collaborate with Public Affairs and Patient Advocacy to translate advocacy insights into patient marketing programs, ensuring patient community feedback shapes disease awareness campaigns and educational resources
• Serve as the marketing interface with patient advocacy groups, supporting the development and execution of co-created initiatives that engage and empower the IgG4-RD patient community
• Own the digital patient engagement strategy, developing an omnichannel approach that meets patients and caregivers where they are across digital, social, and community platforms

Requirements

• 8+ years of marketing experience in the pharmaceutical or biotechnology industry, with a strong track record in patient marketing, rare disease, or specialty care
• Demonstrated experience developing and executing global or multi-market patient marketing strategies
• Deep understanding of the patient journey in rare or complex diseases, with experience translating patient insights into actionable marketing programs
• Strong cross-functional leadership skills with the ability to influence without authority across global teams and country affiliates
• Excellent communication and storytelling skills, with the ability to translate complex scientific concepts into compelling patient-friendly narratives
• Experience in prelaunch or launch environments strongly preferred; rare disease or autoimmune/immunology experience a plus
• Ability to travel internationally as required

Preferred

• Experience in prelaunch or launch environments strongly preferred
• rare disease or autoimmune/immunology experience a plus
• Ability to travel internationally as required

Benefits

• high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.