Drive data-driven marketing automation initiatives and multi-channel campaigns with cross-functional leadership.

• Collaborates on the strategic design and development of advanced marketing automation initiatives.
• Provides subject matter expertise to achieve business goals and revenue through data-driven campaigns.
• Manages data, technology platforms, and growth processes to compliantly meet objectives.
• Facilitates agile strategy, execution, and optimization with internal teams and external partners.
• Evaluates campaign effectiveness and proactively recommends optimization.
• Directs vendors to maximize return on investment and meet business objectives.
• Monitors best practices to influence policy, strategy, and execution.
• Hands-on creation of marketing automation assets and workflows globally using tools and data sources.
• Measures and reports on campaign performance, driving data-driven improvements.
• Ensures timelines, scope, and budget are managed and risks mitigated.

Requirements

• Knowledge of marketing automation strategies, platform integration, and data/privacy compliance.
• Experience with Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, or Acoustic Connect.
• Strong data analytics skills to query and derive insights from large datasets.
• Bachelor’s degree or international equivalent.

Preferred

• Expertise in Microsoft SQL, Python, Databricks.
• Experience with HTML/CSS/JavaScript, Adobe Analytics, and CMS systems.
• Experience with APIs and tools like Postman or Insomnia.
• Master’s degree.