Responsibilities

• Bridge Strategy & Field Execution: Serve as the connective tissue between Product Marketing (PMM), Campaigns, and regional Field Marketing, translating global messaging pillars and product launches into integrated program playbooks.
• Execute Multi-Channel Demand Programs: Design, launch, and manage scalable global initiatives, such as Meeting Makers, Direct Mailers, Virtual Research Summits, and persona-aligned Webinar series, to drive pipeline growth and target whitespace penetration.
• Deploy Templatized Initiatives for Scale: Build and maintain turnkey "Event-in-a-Box" frameworks and playbooks that empower regional field teams to localize and execute programs with high consistency and minimal friction.
• Support Customer Expansion: Collaborate on campaigns designed to educate the install base and drive adoption/upsell for key product expansion motions.
• Measure, Optimize, & Enable: Standardize program reporting and post-campaign assessments. Equip regional Field Marketing and Sales/BDR teams with actionable insights, lead enablement assets, and clear SLAs to maximize pipeline conversion within the 90-day window.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5 years of B2B demand generation, campaign operations, or global program management experience.
• Deep understanding of multi-channel execution across webinars, digital events, direct mailers, and content syndication campaigns.
• Proven ability to map campaign themes directly to Product Marketing launch calendars and align execution with sales pipeline goals.
• Exceptional collaboration skills with a track record of driving alignment across global field teams, PMM, digital, and revenue organizations in a matrixed environment.
• Applicants must have the legal right to work in the country where the position is based, without the need for visa sponsorship. This role does not offer visa sponsorship.

Preferred

• Experience in the cybersecurity, SaaS, or high-growth technology sector.
• Strong analytical mindset with experience using campaign performance dashboards to track pipeline influence and ROI.
• Proven ability to prioritize ruthlessly, problem-solve independently, and execute with speed in a fast-paced environment.

Benefits

• Compensation for this full-time position includes base salary + bonus + equity + benefits.