Global Marketing Director, Navtemadlin

Responsibilities

• Global Brand Marketing · Develop the global brand strategy for Navtemadlin based on insights and drive execution of the global marketing strategy and initiatives in preparation for global and local market launches. · Develop and implement global commercial and marketing activities, including core branded materials, advisory boards, congress activities, customer engagement plans, segmentation, and targeting. · Develop communication plans across the product lifecycle and implement communication and omnichannel engagement campaigns across the marketing mix, ensuring timely delivery through defined KPIs. · Benchmark against competitors and propose corrective actions where appropriate. · Continually review and consolidate competitive intelligence and customer insights. Execution of Brand Strategy · Maintain close relationships with affiliates and a strong understanding of local market dynamics. · Work with partner agencies to drive the core campaign and materials. · Drive local alignment with global brand strategy and initiatives. · Support affiliate teams with the rollout of global marketing plans and programs. · Work with affiliates to identify key performance drivers and align on priority scenarios. · Develop KPIs to measure the impact of global marketing activities and track functional execution against the global brand strategy. · Ensure activities align with procurement processes and that budgets are appropriately allocated and phased to support key business opportunities. Market Insights and Forecasting · Support development of the market research plan and act as the marketing lead for identified market research projects. · Develop a deep understanding of the patient journey, including leverage points, pain points, and stakeholder insights; quantify opportunities and identify strategies and activities grounded in the patient journey. · Develop meaningful, actionable insights that reflect the needs of key customer groups. · Support consolidation, integration, and analysis of insights from customers, markets, geographies, and competitors. · Monitor the product lifecycle landscape to ensure awareness of new insights. · In collaboration with the Decision Support team, develop five-year and long-range plan forecasts. · In collaboration with Finance and Decision Support, develop monthly business performance reporting grounded in insights and communicated with strong business acumen. Cross-Functional Collaboration · Ensure strong cross-functional engagement and collaboration with members of the global cross-functional team, particularly Medical Affairs colleagues and the Global Brand Team, in developing and implementing global programs and activities. · Proactively seek affiliate engagement and the sharing of best practices across the organization.

Requirements

• Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role.
• Significant oncology experience.
• Experience supporting pipeline or pre-launch assets.
• Global marketing and launch experience.
• Proven track record of marketing across multiple stages of a product’s lifecycle.
• Demonstrated successful launch experience, including leadership of global launch strategy and execution.
• Proven ability to work effectively across functions and collaborate with diverse stakeholders at global and affiliate levels, adapting leadership style to the situation.
• Strong and collaborative team player.
• Strong leadership skills.
• Deep strategic marketing expertise, including launch, branding, analytics, targeting, segmentation, and lifecycle management.

Preferred

• Hematology experience.
• Oncology launch experience.
• Experience supporting a U.S. launch.
• Substantive U.S. in-country marketing experience.

Benefits

• Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.