Responsibilities

• Act as a strategic adviser to partners and Business Development teams on communications matters and marketing campaigns relating to products/sectors, supporting business development priorities and practice growth.
• Develop and articulate clear, compelling messaging and value propositions aligned with the firm’s global positioning, ensuring consistency across all client-facing and internal materials and in media engagement.
• Identify and position key themes and deliver integrated internal and external communications campaigns to showcase client work, thought leadership, strategic initiatives and sector priorities, using the most effective channels and tracking performance.
• Ensure alignment across regions and practice areas, while maintaining a consistent global narrative.
• Act as a central conduit across BC&PA functions, coordinating with internal and external communications, digital and design teams to ensure joined-up delivery.
• Day to day activity will include: External focus (90%)
• Develop an integrated communications and marketing strategy, based on the product or sector growth priorities, insights into clients, markets, products and external trends.
• Establish and embed compelling global messaging to appropriately position the firm\'s offering.
• Work with the business development and thought leadership teams, to develop and execute integrated marketing and communications campaigns, which support lead generation and increase recognition of the Clifford Chance brand across priority clients, sectors, markets, and products.
• Ensure that these campaigns are aligned with and support the firm\'s global vision and strategy and resonate regionally and locally across the firm.
• In close conjunction with our media relations team, identify key themes for media activity, helping to develop robust proof points and insight that will support our market profile and positioning.
• Advise your internal clients (partners, product and sector leadership) on the value of marketing opportunities including sponsorship opportunities, participation in industry conferences, events and similar; and – if pursued – how to amplify our engagement and maximise ROI.
• Ensure all campaigns are realistically budgeted, and that the associated spend is carefully controlled.
• Identify metrics for evaluating the success of our activity and ensuring that this information is used constantly to improve the quality and impact of our brand, marketing, and communications programmes.
• Support our recruitment strategy and employee value proposition through our marketing and communications programmes, so that Clifford Chance remains recognised as an outstanding platform for career development.
• Internal engagement (10%)
• Partner with the firm\'s Internal Communications team to deliver internal communications programmes to support the firm\'s clients and sectors strategy, its practices, ensuring these are aligned with and support global internal communications campaigns for the firm.
• Leverage internal communications across all relevant channels to promote products and sector activity designed to drive engagement, better equip lawyers to conduct client outreach and position lawyers and teams as effective ambassadors.