Responsibilities

• Defining and refining market trends, customer insights, competitive intelligence, and growth opportunities
• Developing and maintaining market intelligence dashboards, reporting, and business insights
• Translating market, customer, and competitive insights into business, innovation, and marketing recommendations
• Leading digital marketing initiatives including web, email, analytics, and customer segmentation
• Coordinating digital tools, platforms, and product information management activities
• Supporting strategic planning and growth initiatives through market, customer, and competitive analysis
• Identifying emerging market opportunities, industry trends, and business risks
• Supporting marketing communications, customer-facing content, and promotional materials
• Supporting industry events, customer engagement activities, and marketing initiatives
• Driving marketing analytics, reporting, and continuous improvement efforts

Requirements

• Hold a bachelor’s degree in Marketing, Business, or related field
• Have experience in B2B marketing, digital marketing, or market intelligence
• Possess strong analytical and data interpretation skills
• Bring experience working in global, cross-functional teams
• Have strong communication and stakeholder management skills
• Are able to manage multiple priorities in a fast-paced environment

Benefits

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!