Responsibilities

• Support the development of global marketing development plans aligned to key qPCR business unit priorities and growth strategies focused on workflow capture.
• Execute tactical marketing programs for qPCR instruments and workflows that drive measurable pipeline growth and contribution, including leads, MQOs, and revenue.
• Develop and deploy multi-channel outbound campaigns (digital, email, web, social, webinars, events) to increase application awareness and workflow adoption.
• Partner with Product Management to ensure clear, differentiated value propositions and messaging are developed and consistently applied across campaigns.
• Support new product introductions (NPIs) through coordinated launch planning and execution of demand generation activities.
• Track, analyze, and report on campaign and funnel performance metrics; optimize programs to improve conversion, pipeline contribution, and ROI.
• Collaborate with internal teams (regional marketing, commercial, digital, eBusiness) and external partners (agencies, KOLs, customers) to develop and execute high-impact campaigns and content.
• Support customer engagement initiatives, including webinars, events, and application-focused programs that drive education and demand.
• Manage assigned marketing budget and optimize spend to maximize business impact.

Requirements

• Bachelor’s degree in Biology, Molecular Biology, Genetics, or related life science field preferred; alternatively, a degree in Marketing, Business, or Communications with relevant industry experience.
• 5+ years of experience in marketing roles within biotechnology, life sciences, diagnostics, or related industries.
• Foundational understanding of qPCR technologies and workflows (instrumentation and assay experience preferred).
• Demonstrated experience in developing and executing demand generation campaigns with measurable pipeline impact.
• Understanding of marketing funnels, lead generation, and conversion metrics.
• Strong collaboration skills with the ability to work effectively in cross-functional, global, matrixed environments.
• Excellent written and verbal communication skills.
• Strong project management skills with attention to detail and ability to manage multiple priorities.
• Analytical mindset with experience using data and metrics to drive decisions.
• Proficiency in Microsoft Office tools.
• Strong storytelling skills with the ability to translate technical workflows into customer-centric messaging.
• Willingness to travel up to ~25%.

Preferred

• Advanced degree (MS, PhD) or MBA.
• Experience supporting instrument-based portfolios or workflow/segment marketing especially for qPCR, dPCR, and/or nucleic acid sample prep.
• Familiarity with digital marketing tools, CRM systems, and marketing automation platforms.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
• At least 120 hours paid time off, 10 paid holidays annually, paid parental leave, and disability coverage.
• Retirement and savings programs, such as a competitive 401(k) plan.
• Employees’ Stock Purchase Plan (ESPP) offers the opportunity to purchase company stock at a discount.
• For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards